Advertisement via videogames

Britain's intelligent agencies wil embed advertisements into popular videogames. The advertisement will embed the advets as billboards in videogames including ' Tom Clancy's Splinter Cell : Double Agent in a bid to attract ' computer-savvy, technology-able, quick thinking' recruits.
The advertisements will not be written into the games themselves, but will instead be fed into them while they were played on personal computers or XBox 360 consoles connected to the internet. It's one of the popular medium to advertisement and get more attention of the gamerz..
Maybe one day there's a blogger advertise their blog at videogames..